DIGITAL MARKETING FOR BEGINNERS

DIGITAL MARKETING FOR BEGINNERS
Guide for Small Businesses Getting Started
with Digital Strategy

“ Nobody starts at the
deep end, nobody has all
the answers before they
begin and, even better,
getting going is probably
cheaper and quicker
than you might think”

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What Is Digital Marketing?

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.

With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing?
It is. In fact, “constant” internet usage among adults increased by 5% in just the last three years, according to Pew Research. And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing isn’t as effective as it used to be.Continue reading